Tuto Assad
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Tuto Assad

​Entrepreneur / Investor / Author

Entrepreneur

Work hard / Mind your time / Get it done
​I am a creative, driven and passionate entrepreneur. My grandfather taught me how to do business and I have never stopped since. I have had lots of failures, which became important lessons, as well as some small successes.


I have started several small businesses and startups:
  1. The Animal Race - Obstacle race course
  2. Disruptive Angels - Innovation consulting
  3. Skysset - Inventory management
  4. Toro Ventures - Seed micro-VC fund
  5. Vitau - Online pharmacy
Everybody has a plan, until they get punched in the face.” - Mike Tyson

Investor

​Be patient / Be helpful / Do your homework
​I am more of an entrepreneur that I am an investor. I co-founded Toro Ventures, a seed venture capital fund to invest in early stage startups that we can help in one way or another. 


We have invested in several companies from Europe, Latin America and the US. Here are some of the companies:
  1. Wright Electric - Aviation American startup
  2. Streamloots - Esports Spanish startup
  3. Tpaga - Fintech Colombian startup
  4. Instafit - Fitness Mexican startup 
  5. Glowing - Hotels American startup
I could either watch it happen or be a part of it.” - Elon Musk

Author

​Imagine / Commit / Write
​I am a creative person. I identified an information gap on Latin American entrepreneurs and decided to write a book that could steer whoever reads it in what I think is the right direction when it comes to building a startup and raising money for it.


"Emprender a trancazos" is the book title, which translates into "Start a business with some punches" meaning that it is hard, in it I write about:
  1. Co-founders and partnerships
  2. The idea and market
  3. How to raise money
  4. How to value your startup
  5. Mentors and learning
If you wish to be a writer, write.” - Epictetus

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